Featured Case Study
Mixing Business and Physiotherapy: Can Business Principles be Applied to the Practice of Physiotherapy?
While standing in the hotel lobby waiting to get checked in for the conference that was to start the next day, Mark, a physiotherapist and small clinic owner, spots two of his long-time colleagues and friends; Bill and Kathy. As members of the Canadian Physiotherapists Association, over the years Mark got to know Bill and Kathy quite well. Although Mark is a few years their senior, all three therapists share a common bond in that each owns a physiotherapy clinic.
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David Wu is sitting in front of his computer at his apartment near campus. He has a mid-term presentation coming up where he is expected to illustrate the progress he has made with one of his clients. Staring at the email in front of him, David is struggling not to reply with disdain, forcing himself away from the computer in an attempt to cool himself off.
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